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Picture This Collection

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Background

Picture This is one of the foremost collectors of posters, photography, antique books and maps in the world.
  • GoalsGoals
    • Develop an eCommerce website for Picture This to showcase and sell their collection of posters, photography, antique books, and maps
    • Implement Search Engine Optimization (SEO) strategies to improve the website's visibility in search engine results
    • Transform Picture This' business from predominantly brick-and-mortar to an online platform for customers to browse and purchase products
    • Maximize customer engagement through the website and enable online transactions
  • SolutionsSolutions
    • Hodfords developed an eCommerce website for Picture This, incorporating features such as product galleries, shopping cart functionality, and secure online payment processing
    • Implemented effective SEO strategies, including keyword research, on-page optimization, and link building, to improve the website's organic search rankings and increase visibility in search results
    • Conducted regular website updates and improvements to ensure it stays at the forefront of digital transformation, including optimizing for mobile devices and integrating with social media platforms
    • Implemented customer engagement tools such as personalized product recommendations, live chat support, and user-friendly navigation to enhance the overall user experience

Results Achieved

  • Picture This successfully transformed from a predominantly brick-and-mortar business to a thriving online platform with increased sales and customer engagement.
  • The website's organic search rankings improved significantly, resulting in higher visibility in search results and increased organic traffic.
  • The website's user-friendly interface and enhanced customer engagement tools led to improved customer satisfaction and repeat purchases.
  • The website's seamless integration with online payment processing systems resulted in increased online transactions and revenue growth.
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